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Is it time to outsource your marketing?

Yes or no, as a business owner: Do you worry about your bottom line? Do you value transparency? Do you view time as a high priority? Do you respect the experience other experts bring to the table? If...

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Can Your Business Grow With Instagram?

Did you know that over 40 million pictures are posted daily to Instagram? That’s an impressive number, and would be impressive if Instagram can impact your business growth. While Instagram has a huge...

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Your Networking NOT-to Do List

With all this talk about what to do or what to say at networking events, do you still feel like things didn’t go exactly as you had meticulously planned (or rehearsed)? Maybe next time you should...

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3 Questions To Ask When Taking a Second Look at Your Budget

Earlier this year we discussed the importance of creating a marketing budget and how to implement it into your business. Now that we are into the second quarter of the year, it’s time to re-evaluate...

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Why Outsourcing WORKS!

Think about it for a minute. Marketing a business includes a social media presence, search engine optimization, “on the ground” referral marketing, a strategy that is ever evolving and more. It may...

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Is Anyone Reading Your Emails?

Nothing is worse than taking the time to create a multitude of emails, scheduling them to be sent, and then checking back in to see that only 6% of your emails were opened. Do you change your ways, or...

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Don’t Give Up… On Your Marketing Strategy

I recently talked about taking a second look at your marketing budget, but now it’s time to tackle another issue that may arise as the year progresses. How do you stick to your marketing strategy?...

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Build Your Presence (Online): 3 Tips for Building Your Social Network

Stuck in a rut with your social media efforts? If you’re checking every day to see if you reached the next milestone, 500, 1000, 10,000 followers, or you’re not happy with your reach, maybe it’s time...

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Got 4 minutes? I’ll Make Your Marketing Strategy

I get it – you don’t have time to create a marketing strategy. You’re busy. There’s a deadline. Someone called out sick. What will it even do for your business anyway? Creating a marketing plan from...

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“No, We Don’t Do That!” – Defining Your Business Focus

Before you started your business, I’m sure you thought a lot about what you were going to offer and this was likely driven by some interest or passion of yours. Consider for a moment what it was that...

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Who is Going to Buy This?!

Life is fast moving and often times we get a little ahead of ourselves. We have a great idea but would anyone else think it’s a great idea too? Think about it further. You’re drafting a business plan...

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Putting Pinterest to Work For Your Business

Are you a pinner but you haven’t made the leap to start using Pinterest for your business? With increasing platforms and access to social media, you are constantly competing for the attention of your...

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Your Guide to Creating a Concise Branding Message

Why is it important to have a concise branding message? According to author Roger Parker, “The simpler your message, the easier it will be for others to understand your brand and remember your ideas.”...

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Fun in the Sun: Summer Networking Tips

Does your usual business schedule and focus just feel “off” in the summer? With so much to do and so many distractions, we get it; it’s hard to manage everything! So, why not combine the fun of summer...

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A Case Study in Getting Found Online

“How do I get to the first page of Google?” That’s a great question! Before you can sell, your prospects need to know you exist. It’s the most basic part of running a business. So, how do you get...

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These Are a Few of My Favorite Things… Part 2

Earlier this year, I wrote about a few of my favorite apps and programs to use. Here I am, at it again. I am adding to my list. Splash ID What is it? – This handy app is the secure keeper of all...

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Avoid Drowning: 5 Signs You Need to Call for Marketing Help

With everything you have on your plate, it’s inevitable that something is going to be pushed to the backburner. In many businesses, it is common for those backburner projects to include marketing...

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Which Social Media Features Do You Need to Use?

With so many social media platforms and their ever-changing policies, options, and features, are you really keeping up with ALL of them? Chances are, you’re not, and the reason is simple: it’s not...

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Reviews: Why They are Important and How To Get Them

Imagine travelling to a new city and trying to find a “good” restaurant. The first thing you may do is search online and see what the locals are saying by reading reviews. Or maybe you’re in the...

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Can you make my brochure?: A Case Study in Defining Your Marketing Strategy

From Anna-Vija, Marketing Strategy “How do I define my marketing strategy?” I recently received a personal referral from a contact within my networking circle and was connected with the Marketing...

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